One of the most significant aspects of contemporary life is the use of videos. 90% of internet users view online videos monthly, compared to just 41% who listen to podcasts. This may explain why YouTube is one of the most popular social media platforms.
YouTube is by far the most popular video-hosting site in the world. Both SimilarWeb and Amazon’s voice-activated search tool, Alexa, placed YouTube as the world’s second most popular website in January 2020.
For the first time in the history of We Are Social, we also announced that YouTube had two billion logged-in users per month in January 2020, placing just second to Facebook and far ahead of other prominent social media platforms like WhatsApp, Instagram, Twitter, and so on.
YouTube’s popularity is not just due to the volume of individuals that visit the site, but also to the amount of time they spend there. According to the We Are Social study, 33 percent of those 13 and older use YouTube on a monthly basis, resulting in an astounding daily viewing time of one billion hours. SimilarWeb and Alexa’s conclusions are in agreement with this: There were 20 websites in the ranking and an average duration of 23 minutes for each visit was recorded by SimilarWeb for YouTube. The average duration of 11 minutes every day was recorded by Amazon’s Alexa according to their data as well.
Benefits of Youtube Marketing:
- Using YouTube as a marketing tool may help you get higher rankings in search engines like Google.
- Develop a Global Audience
- YouTube is a great place to build your email list.
- If you have a loyal following, they’ll spread the word about you and buy from you.
- Using AdWords for Video to Find Your Audience
- With AdSense for Video, you can make money.
It’s also a great place for emerging vloggers and influencers to develop their own unique content in the format that most people choose to consume their online material.
Marketers may collaborate with YouTubers who have the audience their business desires and who can generate authentic and engaging content about their brand in the hopes that these new followers will become customers in the future. Some of the most popular YouTubers have over 20 million subscribers. When it comes to real estate, virtual tours of houses and Q&As with agents are two examples of high-quality content that can be shared by brands and enterprises on their own channels.
There is an option to enable a comments section below videos, which can see lively debate play out and is a way to gauge general feeling on your video/brand, even though YouTube is not like social platforms such as Instagram, Facebook, Twitter and LinkedIn – which focus more on community interaction. In addition to allowing viewers to rate and comment on your films, you can also allow them to thumbs up or down.
When it comes to the quantity of videos being uploaded to YouTube each month as well as on a daily basis, it’s mind-boggling. Using this kind of marketing has more advantages than disadvantages. To acquire a high-ranking position in Google’s search results, it makes sense to get into YouTube and use an aggressive marketing strategy to be noticed there.
It’s easy to see how digital marketing will soon take over the advertising landscape, given how many companies are moving to a more digital approach to marketing their products and services – from Google’s Accelerated Mobile Pages (AMP), to using appropriate and relevant keywords, CRM applications, and high-quality and interactive content.
More people are getting their entertainment and media from the internet, therefore it’s critical to use YouTube to get your company’s name out there.